The birth of a series… by Diane Flannigan

Tired of all the negative news that panders to those individuals that would rather feel like victims? Yeah, us too! The press has determined that bad news sells newspapers and really bad news sells even more newspapers. They go out of their way to put a negative spin on almost everything. The Sunday after “Black Friday”, they practically apologized that retail sales were markedly “UP” and there wasn’t a parking spot to be had at most retail outlets. “Sorry folks but business was good.” That was followed by the announcement that they would be running a 12 part series on foreclosures! Talk about relentless!

We believe it is time that the real estate industry, especially in Arizona, take responsibility for some of its own press. We also believe that what we focus on expands. Put those two beliefs together and you get ……The Rest of the Story.

We’ve decided to spend some time talking to individual agents who have had successes. What did they do to motivate sellers to sell and buyers to buy? What prospecting and marketing techniques have worked for them in finding business in this market? We’ll also dig down into “the numbers” to try and help you make sense of them and what they really mean. What price ranges are selling? How will new lower interest rates spur sales? What do foreclosures really do to the market?

Why explore these topics? So that you can tell your clients and customers………The Rest of the Story.