Get Real, Get Right – Mindset and Action

I have always agreed with Tony Robbins – people run towards pleasure and away from pain, Keller puts a new spin on that in his book “Shift”.  He says the first approach lifts you up and the other drags you down.  Keller suggests that you “Get Real” by recognizing this market for what it is.  Know the fact, this is a very tough market and you can’t control it but you can control your outlook and your response to the market.  There is great freedom in realizing that success is “never about the chosen few, but always about the few who choose.”

It might sound very “Zig Zigler” or “Norman Vincent Peal” but nevertheless it is an enduring truth, all success, and especially sales success, starts between your ears.  Get your mind right, get in the game and be resolute.  This shouldn’t be a temporary attitude but a life long mindset that elevates you far above most people who live a “flow with the tides” kind of life.

Mindset alone won’t bring success it takes action.  Real personal growth comes from clarity of purpose, arranging priorities and focused-action.  Actually critical actions must be  done by you on a daily basis.  The critical action that we are talking about here is Lead Generation and Lead Conversion. Keller maintains that your direct involvement in lead generation and conversion gives you two invaluable insights.  “First, you get an immediate and ongoing sense of the issues of the market – buyer and seller objections that need to be overcome.  Second, you will get an honest understanding of the conversion rates that are possible.”

None of this is new, unique or particularly special it is all quite basic but maybe that’s what the fundamentals of a successful real estate career are – BASIC!!

DF

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