Update on Flexmls Listing Activity Reports

If you followed the flexmls feature friday series, you may remember the post about Listing Activity Reports.  The article shows you where to find the simple to print or email reports that highlight how many times each listing is viewed in the MLS, in the flexmls portals, and on the flexmls IDX product.  The listing activity reports also highlight a few more actions available in flexmls, however the linked article’s comments discuss the report’s weakness.  To be a true asset to REALTORS® in greater Phoenix, they need listing activity data from other IDX providers – not just the flexmls IDX product.

Now to the update…

Fortunately Michael Wurzer (President of FBS – providers of flexmls) is an active participant on our blog and has been known to follow some of the comments.  Soon after the report’s weakness was brought up, he started working on a solution.  Last month the solution went live. Now flexmls has an API that other IDX providers can use to include showing data from their products on the Listing Activity Reports as well.  So far Diverse Solutions is the only other IDX provider that has taken advantage of this.  Kudos to them for participating.  What this means to REALTORS® is that now when you run the report the number of times the listing is viewed on flexmls IDX and Diverse Solutions IDX shows up.

Win-Win

You see, it’s up to each IDX vendor in our market to participate.  As far as I can tell it’s a win-win if we get all providers on-board.  Greater Phoenix REALTORS® win because they will have more complete reports for their sellers and IDX providers win because the vendor’s company name will be in front of more REALTORS®.

So if you’re an IDX vendor reading this, please consider integrating this solution into your product.  If you’re an ARMLS subscriber using an IDX product, please ask your provider to incorporate their data into these listing activity reports.

Moral of the Story

Listing Activity Reports now have more viewing data than the original post and the amount of viewing data will continue to increase.