Turning Content Curation into Content Creation

Nicole Nicolay created a good article that discusses the two categories of information we share online; curation and creation.  If you’re a real estate agent strapped for time, your schedule probably gets along better with curation.

In her article she says,

A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content. This content is most often in the form of articles, videos, or a mixture of media shared usually via your own blog…as well as on social outposts.

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0!

No doubt curation is the quicker, easier way out. We have helpful content thrown our way ALL the time. Just look at the latest Arizona REALTOR® Magazine, azcentral.com, or your twitter stream. Find good article, copy link, open facebook, paste link, (try not to get distracted), logout, done. The problem is that creation does a better job of showcasing what you’re selling – YOU.

This is why this week’s Lunch and Learn at PV is on how to combine the two. What I’d like to do in this week’s discussion is hold a hands on, laptops open session on how to use Jing to take your curation to the next level.

If you’re committed to learning how to do this from 11-1pm on Feb 25th, RSVP to psexton@johnhall.com (19 spots left). Bring your laptop, show up early. It’s on.

Link to check system requirement for Free Jing and Jing Pro.