Some of Arizona’s most Successful Agents call John Hall & Associates home.

Category Archives: Technology

Real estate technology articles for local REALTORS®. Read about internet marketing, tech tools for ARMLS subscribers, and more.

ARMLS Compliant Video Embedding

Realtor at computer

Before I dive into the proper way to embed videos in your real estate listings, allow me to congratulate ARMLS.  Kudos to them for achieving their highest level of data integrity ever.  Even though the Penalty Matrix and Report a Violation button have been cursed by some, their effectiveness at helping ARMLS maintain accurate data…

Type on any PDF for $FREE.99

We’re trying out a new presentation tool today – prezi.com.  Hopefully this works to explain a simple to use website that allows you to type on any pdf document.  Just in case the show doesn’t display, we’re talking about fillanypdf.com.  Here goes nothing… Fill Any PDF on Prezi

5 Tips To Successfully Explore RPR

RPR Logo

REALTORS® Property Resource (RPR) was launched for ARMLS subscribers on October 5th 2010.  This nationwide database of parcel information, market statistics, and community demographics is organized behind a REALTOR® only login at http://www.narrpr.com.  Bookmark the site.   Memorize your login.  This will be one you check out more than once. I recommend you give yourself about…

What Successful Agents Look For In A URL Shortener

Goo.gl Logo

What is a URL shortener? It’s a tool that takes a long url and makes it shorter.  For example:  http://public6.superlativestudio.com/Search.aspx?segmentid=2901151&rid=29214&htmlfile=835036.html and http://goo.gl/WSYy take you to the same place. Google released their URL shortener to the public last week and has been welcomed with open arms.  Not only is it simple and free to use, but…

How accurate are Zestimates in Phoenix?

home-worth

So I was checking out a great post by Arizona Real Estate Agent Elizabeth Newlin on the AAR Blog yesterday.  In it she referred to Zillow as a jolly green giant toe sucker.  Hilarious. Along comes the newly named CEO of Zillow Spencer Rascoff to comment on Elizabeth’s impressive insult which opened a quick back…

Phoenix Real Estate Market News – September 2010

Phoenix Real Estate Market News Video The number of sales in September was down 8% from August sales @ 6601. The number of REO sales (2870) was up 4% in September, with the percentage increasing from 38% in August to 44% in September. Short Sales fell 24% in September (1560), and the percentage went from…

6 Step Real Estate Listing Marketing System

Marketing Real Estate Listings

Welcome to the new and improved Online Marketing System for Real Estate Listings!  I was thankfully notified by a Scottsdale Real Estate Agent that the old system was encouraging you to use some websites for commercial purposes even though their TOS say they don’t want you to do that.  Time to adjust my recommendations. The…

Google Voice for Real Estate Agents

Last Friday I caught up with a REALTOR® in Scottsdale, D Patrick Lewis, about a fresh tool he uses to manage his voicemail called Google Voice.  Like most Google tools, Voice is $FREE.99 and comes packed full of features.  (Check out the video here if it doesn’t display above.) Would you like your cellphone to…

Finding Help For Open Houses

Phoenix Real Estate Agency Open House Sign

As we announced a few minutes ago, the Discussions section on the John Hall intranet now sends emails to REALTORS® that have subscribed to a particular category of topics.  This improvement affects 2 questions I’m often asked from listing agents and buyer’s agents. Q:  How do I let other REALTORS® know I’m willing to help…

Company Communication Improved

Kunena Forums

It’s true!  The reason we decided to upgrade several components of our intranet has finally become a reality.  The last piece of the software puzzle was successfully installed last weekend. Monday marked the first day of you being able to subscribe to an entire Discussion Category. WooHoo!!  I know you’re excited too, no need to…