Holy moly AAR has been moving fast! They’re going about 110 mph down the information highway, the communication highway and the technology highway all at the same time.  Soon after they expanded their online presence to facebook they got their twitter handle up and running.  As soon as they organized all the existing information available to REALTORS® with the Road to Professionalism site, they start sharing new information on AARnews.  The good news is they plan on getting you up to speed with this technology and more at The Road to Success Winter Conference.

Are you a fan of the Arizona Association of REALTORS® page on facebook? As of this morning there were 322 fans!  It’s been up and running for a few months now, and it looks like a great place for AZ agents to communicate.  If you are trying to integrate your real estate business into your social media efforts, know that as soon as you become a fan of any page, all your contacts receive updates.  What better way to stay on top of their mind for real estate than becoming more and more involved with REALTOR® organizations and companies on facebook.

Are you on twitter?  AAR is…well, kind of.  Don’t take any twitter lessons from AAR on how to interact with others.  They are solely using it as a content promoter.  Take lessons from them on that, how to share your content with others.  Twitter is a good way to notify a lot of people there is something new on your website.  If you would like to know when they add new material to their blog or announce updated information – start following them.

Let’s talk about the Road to Professionalism site.  Have you seen it yet?  What an incredibly overwhelming resource of information.  I had no idea there was this much content available to our industry.  I take that back, I had no idea AAR could do such a good job organizing this amount of content.  First they break down AAR and NAR resources into categories like Risk Management, Communication, Real Property Fundamentals, etc.  Then once you dig deeper into those categories you’ll find the content tagged with icons informing you whether the content is for Rookies, Experienced Agents, Brokers, or Managers.  Anyone looking to improve their real estate professionalism will consider this site gold!

Blog – is it still an unknown?  When I hear the term blog – I think “website that has fresh content and encourages interaction”.  That is exactly what AARnews.com is.  It will always have fresh content and it allows readers to comment on articles.  Now you can share your thoughts on the articles that are published in the AZR every month.  What a great way to learn, network and communicate.  Check it out – you may want to subscribe to receive their articles in your feed reader.

Are you overwhelmed by the things AAR is doing online these days?  If so, you are not alone.  Many agents have been asking questions about all this new technology.  Because of this, AAR is designating a big part of The Road to Success Winter Conference to answering technology questions and teaching how to connect the dots between using technology and generating more business.  The Road to Success will merge technology with the basics of building a real estate business.  This is an excellent chance for you to get up to speed if any of the things in this article are a mystery!