Today, more than ever, we are all wondering what 2009 will bring us and how we can best position ourselves to be successful AND stay in business.

AAR is bringing in Stefan Swanepoel and Oscar Gonzales to Phoenix for our Staying Competitive program on December 3 (9:00 – Noon) at the Black Canyon Conference Center, Phoenix.

Pinpointing external change and detecting customer patterns allows you to make sound judgments about where the world is going and puts your business on the offensive to capitalize on theses changes.

Stefan will highlight tomorrow’s trends and help you understand how to get in front of the competition. Stefan is a true visionary whose enthusiasm for what he does is only matched by his vision and his amazing grasp of our industry! His annual Swanepoel Trends Report provides you with unequaled insight into what is happening in the industry, a comprehensive overview of new business developments, important business strategies you can benefit from now and tomorrow.

During Oscar’s presentation, he will examine:

♦  The changing demographics and buying power of the new America.
♦  How successful organizations create and utilize business development tools to accommodate changing market conditions to grow their market share even in today’s market.
♦  Developing specific products and services through customer segmentation to meet the needs of the new consumer.
♦  How to formulate and execute key strategic objectives that accommodates a Multicultural initiative, while growing market share and profitability.

If you are wondering what 2009 will bring or how to tap into new markets, this is the class for you! Don’t go into 2009 uninformed!!

BONUS: Everyone who registers by 6:00 p.m. on November 26 will be entered into a drawing for a complimentary copy of the 2008 Swanepoel Trends Report.

To register: www.regonline.com/stayingcompetitive (please put in the discount code “AAR” when registering)