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Tag Archive: Fan Pages

Facebook and Superlative Open Office Meetings

by on Mar 19, 2010 | Careers and Training, REALTOR® Marketing, Technology

Instead of scheduling 1 on 1 meetings to answer technology questions that I receive, we’re going to try something brand new! Based on the feedback from this open office post we are going to answer the questions in the bullpen or conference room of the Paradise Valley branch.  Come one come all.  It doesn’t matter which company or industry you’re apart of – everyone is welcome. Yes you.

Question 1: Can I make a facebook fan page for my subdivision?

Answer 1: Yes, it looks like there are already a couple of fan pages for your subdivision, but they appear to be automatic-posting hubs, which means there is no real value.  Take a look at facebook fan pages for real estate agents.  I’ll be happy to meet with you in order to get it set up.

Facebook Fan Page Open Office Meeting: Monday March 22nd @ 11am

Question 2: Will you help me figure out how to edit my Superlative website?

Answer 2: Yes, what would you like to know?  (Insert questions about importing google maps, slideshows, and calendars. Install a live chat link, feature blog posts, and team bios.)

Superlative Open Office Meeting: Tuesday March 23rd @ 10am (or after the regular PV office mtg)

Invite you friends. Bring your computers. Let’s work together!

Advanced Facebook

by on Nov 24, 2009 | Careers and Training, REALTOR® Marketing, Technology

RE Barcamp San Diego session: Advanced Facebook

Last but certainly not least is the Advanced Facebook session.  Thankfully it was in the same place as the previous Posterous session (it was a long day!).  Even though I was easily distracted at this point, the golden nugget I got from it was how REALTORS® should be using fan pages.  No, it has nothing to do with the real estate agent that sets it up.  It has everything to do with what people are already fans of – their communities!

If REALTORS® want to create facebook fan pages, they should set them up for their geographic farming areas instead of for themselves. If you are a Desert Ridge REALTOR®, set up a fan page for Desert Ridge homeowners. Don’t make it about you. It’s rarely an effective strategy to have a fan page about an individual REALTOR®. If you set up a fan page for a community you’ll find your fans start to create the content for you.

You’re simply facilitating a place for neighbors to talk with neighbors.  Allow fans to do practically anything on the page – the best thing that could happen is they take it over!  You’ll have to jump start the page with your own content, there’s no doubt about that.  If there is no content there, people aren’t going to use it.

Add pictures of the neighborhood to the photos section.  Include links to sites the community would be interested in – HOA, Sex Offenders, etc.  If you see weekend garage sales – post them. If neighbors are offering various services – post them. If you know of lost dog signs – post them.  Encourage the fans to add there own events!

What was that?  Did I just hear you ask how this would benefit your real estate business?  Here’s where the marketing hat gets put back on.  As you may or may not know, fan pages have multiple tabs across the top that you control.  You should have one of those tabs say MLS or Homes for Sale.  That way if people are interested in homes for sale in their neighborhood they simply click the tab at the top.  FBML is the fan page application that will allow you create a custom tab with links to listings, your website, or whatever lead generation tools you use!

Since you can create an unlimited number of fan pages in FB – get out there and help your community communicate!