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6 Step Real Estate Listing Marketing System
Welcome to the new and improved Online Marketing System for Real Estate Listings! I was thankfully notified by a Scottsdale Real Estate Agent that the old system was encouraging you to use some websites for commercial purposes even though their TOS say they don’t want you to do that. Time to adjust my recommendations.
The part about systemizing your business doesn’t change. Find what works, repeat. When you have systems behind the scenes, you’re eager to answer sellers that ask things like, “What are you going to do to market my house other than adding it to the MLS?“ If you already have a listing marketing system in place GREAT! If not, you are more than welcome to use this one for personal or commercial use! 
Jerry Lewis MDA Telethon: Phoenix Channel 3
On Monday, September 6th, Jim Sexton and John Doyel will be on the Phoenix MDA Telethon at 3:30pm on KTVK, Channel 3, with the check presentation from our 2010 Charity Golf Tournament.
A big thanks to REALTOR® Bob Morris for organizing John Hall & Associates’s REALTORS® to answer phones from 1pm – 5pm on Labor Day during the MDA Telethon.
Listing Flyers – Flexmls Feature Friday
Another awareness day here at F³. I know there are a plethora of tools out there on the “internets” that help you build flyers to showcase the homes you have listed for sale. But did you know you have listing flyers in flexmls? Here’s why they are cool and how to find them.
It’s really handy to have flyers within the flexmls system because they auto-populate the details from the listing. No need to type the address, number of bedrooms, bathrooms, price, etc. Simply click one of the templates and BAM! the flyer is generated for you.
If you’re not happy with the default templates you can change them. From Preferences -> My Reports, you can edit or build your own flyer templates. (Although in my opinion, this editor is one of the weaknesses of flexmls – it’s hard to use.) Hopefully you’ll find one of the 5 default templates will fit your needs. Here’s a less than 3 minute video showing the how, what, where stuff. Beware: it’s our Valentine’s Day edition of flexmls feature friday.
Delivering Short Sale Seller Advisory? Try These “Talking Points”
The new “Short Sale Seller Advisory”, co-authored by the Arizona Association of REALTORS® and the Arizona Department of Real Estate, really manages to keep its finger on the pulse of the real estate industry in Arizona. Given the number of rumors and innuendo about short sales and their affect on consumers, it was definitely time to set the record straight.
This is NOT a “one-size-fits-all” approach to short sales, that would be impossible given the differences in consumers’ personal circumstances. What this advisory does is give the consumer a place to start so that they have access to a number of resources to help them make a personal decision that is right for them and their family.
So, given the importance of this document and the prevalence of short sales in our market area, how do you present it to your clients? Let’s discuss some “talking points” that you can adapt to help you deliver this valuable advisory:
“There is so much information out there that is incorrect, irrelevant and just plain wrong, that I wanted to give you this advisory just released by the Arizona Association of REALTORS® and the Arizona Department of Real Estate. I think with a little research through the website links it provides, you’ll be able to determine for yourself the affects of a short sale for your personal situation.
You can find the Advisory here (http://www.aaronline.com/documents/ssseller_advisory.pdf).”
“As you know I am NOT a lawyer or a CPA but it occurred to me that I can provide you with this advisory, just released by the Arizona Department of Real Estate and the Arizona Association of REALTORS®. While it may not answer all your questions, it is an excellent place to start researching your individual situation.
You can find the Advisory here (http://www.aaronline.com/documents/ssseller_advisory.pdf).”
“I was so thrilled to receive this advisory provided by the Arizona Department of Real Estate and by the Arizona Association of REALTORS® that I had to share it with you. Please take a few minutes to review this information to see what applies to your individual situation. It is a great tool in researching your family’s needs.
You can find the Advisory here (http://www.aaronline.com/documents/ssseller_advisory.pdf).”
“I am sure as soon as you mention ‘Short Sale’ to anyone there will be more advice than you can absorb. I finally received an advisory to help you research your individual circumstances. This document gives you a great place to research whatever your individual needs may be.
You can find the Advisory here (http://www.aaronline.com/documents/ssseller_advisory.pdf).”
We know you’d never want to “accidentally” practice law or give tax or legal advice. This advisory helps you avoid just that problem while providing your clients with a solid place to start in researching their own wants and needs. Now you don’t have to be afraid of giving misleading advice to the detriment of your clients. This advisory should be used in all short sales transactions for the benefit of the seller, your client.
Scottsdale Luxury Home Tour's Guest Speaker – Jim Sexton
When:
Thursday, February 4, 2010
8:00 a.m. – Networking & Continental Breakfast
8:30 a.m. – Meeting with Featured Speakers
9:45 a.m. – Home Tour
Lunch & Wrap-Up Discussion at last home on tour
Where:
Starfire Golf Club
11500 North Hayden Road
Who’s speaking:
Jim Sexton, Owner & Designated Broker
John Hall & Associates
Sandra Wilken, President & Designated Broker
Sandra Wilken Luxury Properties
Peggy Rauch, Broker
The Peggy Rauch Group
Who can attend:
If you know anyone who would benefit from this valuable meeting or home tour, please help spread the word. REALTORS® and SAAR Affiliate members are welcome to attend.
How much:
$9.00 Admission Charge – No Pre-Registration Required
See you there!
Supra Lockbox Management – Flexmls Feature Friday
Welcome to this “awareness” f-cubed. Thanks to a conversation with Sharon Glick over on the John Hall & Associates facebook page, we’ve been made aware some agents may not know Supra lockbox functions are available from within flexmls.
Happy F³.
New Fillable PDF’s: Fax Coversheets
Just a heads-up we’ve created 5 new fillable PDF’s today. I’ve included them in the Company Forms section of the intranet and I’ll also post them here.
Fax Coversheet w/Arrowhead Office Address
Fax Coversheet w/ Tempe Office Address
Fax Coversheet w/ Tatum Office Address
Fax Coversheet w/ Scottsdale Office Address
Fax Coversheet w/ Fill in the blank Address
Thanks to Art Sandell for the suggestion.
[1/28/10 UPDATE: Thanks to feedback at the PV office meeting I've updated the title to include EMAIL, added an Email Address field, and corrected the Tatum Office fax number.]
IMD ramblings
The last five posts on our blog were from 5 different authors. That’s the first time in our real estate blog’s history that has ever happened. I couldn’t let it go by without special recognition.
Diane Mork, ProStart Sales Manager, posted her take on Max Pigman’s Moblie Technology Session.
Phil Sexton, IMD, kicks off the 2010 flexmls feature fridays with Listing Activity Reports.
Diane Flannigan, Director of Career Development, shares tips on how to plan your business in 2010.
Jim Sexton, El Jefe, wrote about Bernice Ross’ Creating and Managing your Online Persona session.
Marge Lindsay, 2nd in command, shares a true life story from our broker’s office.
How bout that!
John Hall & Associates 2010 Kick Off – Success!
What a day! Thank you to all the John Hall & Associates agents who came to learn from John Rapasky, Rick Mack, Tom Farley, and Jim Sexton. Many thanks to the leadership from SAAR, AAR, PAR, and SEVRAR for accepting the invitation and coming to get the ins and outs of what 2010 has in store for real estate in Arizona and more particularly the Valley of the Sun.
Of course this event wouldn’t have been possible without the generous support from the sponsors; Old Republic Title, Counsel Mortgage Group, Up and Away Signs, State Farm Insurance, Pillar to Post Home Inspections, and 2-10 Home Warranty.
It was fun to hear the feedback as the slideshow of pictures played while the crowd was filling up their coffee cups and finding their friends to sit near.
Marge Lindsay introduced all the sponsors saving Counsel Mortgage for last. After John Rapasky’s introduction, he gave a 10 minute preview of what to expect from the new GFE that went into effect January 1, 2010 (Upcoming GFE Classes Flyer).
After the new GFE explanation, Tom Farley – CEO of AAR – spoke for about 45 minutes about the different things going on with the state of Arizona. Tom did an excellent job of previewing what to expect from AAR this year. All Arizona REALTORS® should be on the look out for “Calls to Action” that need our support. One that we should be seeing sometime this year is a Bill AAR plans to introduce that would prohibit cities from charging REALTORS® for unpaid city services on their listings. I guess since it’s easier to find a REALTOR® than it is to find an owner, the cities have been picking on us. Leave it to AAR to get our back! I liked that Tom talked a little technology, mentioning MLS Connect. It looks like we’ll be able to auto-fill some of the fields of the coversheet in ZipForm from our MLS data.
Next up Rick Mack, local real estate attorney. Rick rocked the most active Q&A session of any presenter – lots of questions from the crowd. His session was focused primarily on short sales and what kind of lawsuits he was seeing at his firm. He shared his insights on how to stay inbetween saying too little and saying too much with homeowners in distressed situations. Rick also shared a “What’s to Come” from an AAR work group he is a part of – be on the lookout for an AAR Short Sellers Advisory late winter early spring.
Wrapping-up the show, greater Phoenix real estate broker Jim Sexton. His take on the market in 2009 has been well documented here on the blog. Even his insight on where the real estate market is going in 2010 is no secret. He did pull some of his favorite Cromford Report charts and some excellent Elliot Pollack slides to help validate what’s happening in greater Phoenix. You can check those out below – and yes he created a legend for John Hall agents on how to find current versions of these charts on the Cromford Report. (Intranet link to Cromford Legend)
Happy New Year to all – it’s going to be an awesome year!
December 2009- ARMLS Market Review
December’s numbers continued 2009′s huge increases over 2008, in number of sales. First the GREAT NEWS- there were 7773 closed transactions for December – up 41% from 12/08. 2009′s closings total 92,451 for the year versus 60,108 for 2008-a 54% increase for the year.
Next – the rest of the story – prices are down, but the decrease is decreasing, in other words the market turned/bottomed about 8 months ago. In December of 2008 the annual decrease for average sales price was 40%. Now the decrease is 7 %. The average annual sales price should trend positive by the end of the first quarter 2010.
Stay tuned for more comments on 2009′s year-end numbers.
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