Mailing consistently really works!! How do we know? Leif Swanson says so, that’s how.

Leif credits his upcoming closing to two prospecting techniques that he uses:
1) Mail “something of value” every month. Things like
tax information, household tips and property values
are well received by his Sphere of Influence and keeps
his name in front of his target market.

2) He has become a neighborhood specialist who
thoroughly researches his clients possible purchases and
even points out the “pros and cons” of purchasing. He
educates his clients which not only makes them more
realistic but also sets their expectations. He builds
confidence, trust and credibility.

Leif says this transaction required great patience. This was an REO property and the bank was slow in responding to the offer and slower in returning the signed contract after the seller’s verbal acceptance. Even though this was a cash transaction, the response was less than speedy. Leif says that frequent communication, even if there is no news, is an important part of his customer service. Furthermore, Leif says to review those screwy addenda on REO property, it is vital in order to protect your buyers’ interests.

(More on the Rest of the Story Series)