If you followed the flexmls feature friday series, you may remember the post about Listing Activity Reports. The article shows you where to find the simple to print or email reports that highlight how many times each listing is viewed in the MLS, in the flexmls portals, and on the flexmls IDX product. The listing activity reports also highlight a few more actions available in flexmls, however the linked article’s comments discuss the report’s weakness. To be a true asset to REALTORS® in greater Phoenix, they need listing activity data from other IDX providers – not just the flexmls IDX product.
Fortunately Michael Wurzer (President of FBS – providers of flexmls) is an active participant on our blog and has been known to follow some of the comments. Soon after the report’s weakness was brought up, he started working on a solution. Last month the solution went live. Now flexmls has an API that other IDX providers can use to include showing data from their products on the Listing Activity Reports as well. So far Diverse Solutions is the only other IDX provider that has taken advantage of this. Kudos to them for participating. What this means to REALTORS® is that now when you run the report the number of times the listing is viewed on flexmls IDX and Diverse Solutions IDX shows up.
You see, it’s up to each IDX vendor in our market to participate. As far as I can tell it’s a win-win if we get all providers on-board. Greater Phoenix REALTORS® win because they will have more complete reports for their sellers and IDX providers win because the vendor’s company name will be in front of more REALTORS®.
So if you’re an IDX vendor reading this, please consider integrating this solution into your product. If you’re an ARMLS subscriber using an IDX product, please ask your provider to incorporate their data into these listing activity reports.
Listing Activity Reports now have more viewing data than the original post and the amount of viewing data will continue to increase.
It’s not too often we get guest authors around here. And we have never had a guest author help with a “How To”, such as the f³ series. Like most abnormally large announcements on our blog I start with a capitalized HOWEVER, that changes today. The President of FBS helps out with a good one!
Inside the system, there are several places where the agent community can help improve the accuracy of where the listings are mapped.
Unmapped Listings. There are two functions to help increase the number of listings that are unmapped. First, each user with permission to add/change listings has a menu item called “My Unmapped Listings” that allows them to map them.

Second, whenever listings are plotted, there’s a message in the lower right corner of the map telling the user how many listings are unmapped, and users can then report them, which sends a message to the listing agent.

Mis-mapped Listings. If a user notices a specific listing that is in the wrong location, they can click on the listing on the map and “move” the listing (the link is just below the Assessor Number in the top part of the bubble). If the listing is owned by that user, the location will be changed. Otherwise, the system will send a message to the listing agent recommending they change the location and all the agent needs to do is click to accept or reject the recommended location.

With help from the agent population, we should be able to achieve the goal of 100% accuracy of listing locations.
Mike