Google Profile: google.com/profiles

Why: Proactive ownership of google results for your name. Share the information you want people to know. Add links to your websites and social media sites.

Google Places: google.com/places

Why: Google Juice! Add a “Place” for your real estate business. Use your office address. Complete as much of the profile as possible. Include 10 pictures, 5 videos, payment types, etc. BE SURE TO SET YOUR SERVICE AREA.

Google Calendar: google.com/calendar

Why: Easily syncs with Android phones. Share calendar with your real estate team, family, or friends. You can also set reminders for important events.

Google Alerts: google.com/alerts

Why: Helps manage your online reputation. When you set up alerts for your name or community Google will automatically notify you when new results are found on the web.

Google Sites: google.com/sites

Why: Free website with multiple themes to choose from. Add unlimited pages. Add a free home search tool available from armls.diversesolutions.com. Add Cromford Report’s current market stats that are updated automatically – for free. (Visit http://johnhall.com/?p=3746 for instructions on how to link charts.)

Google Maps: google.com/maps

Why: This is a great way to showcase your neighborhood’s points of interest. You can build multiple maps if you work multiple communities and embed them on the neighborhood pages you’ve created on your free Google Site.

Google Voice: google.com/voice

Why: This handy call transfer/voicemail tool will provide you with a custom phone number that you can use for business. Or, if you’d like to have your voicemails transcribed into emails, google voice will do that too! (To watch a video interview with an agent using Google Voice visit http://johnhall.com/?p=6509)

Google URL Shortener: goo.gl

Why: Shorter links are easier to share. Copy and paste any web site or web page address into goo.gl to get a free, trackable shortened URL. Good for social media sites and print advertising. (Also a QR Code is automatically created for each shortened link.)