So what do you say about a long weekend in the Big Easy? Wow and ouch sound appropriate. Wow because of the sheer volume of meetings, classes and vendors to check out and ouch because your feet are challenged from all the walking and standing.
Let’s cover the Expo – the overall theme continued to be mobile applications, social media and integration. Phil reported on QR codes and tags, which were prominently scattered throughout the trade show floor. I took the time to shop for a new phone, hear from the vendors their recommendations as well as what they use and what REALTOR® discounts are available. I also stopped in to a couple of booths to see their latest offerings; including REALTOR.com; Realtytrac; and Houselogic; all of whom I would recommend for further study.
On the meeting front, I would start by recommending going to www.narconferencelive.com and ‘clicking on’ Conference Live, which will take you to a number of videos from the conferences highlights. I would recommend that you start on Day One and work your way forward by your favorite topic. The 59 and ½ is the Conference kick off and this year the 2010 President Vicki Cox Golder spoke of the year’s challenges and accomplishments. Also, Ron Phipps interviewed HUD’s Secretary Donovan. Probably the next session to watch is Lawrence Yun’s Economic Forecast. These sessions are sometimes the entire presentation, although some have been edited. Also there are many more sessions available and in different formats-i.e. on a CD or MP3 format so you can listen in your car or on your iPod. These you’ll have to order and buy.
At the BOD meeting on Monday, the board decided to update the Code of Ethics to include some Social Media points including one on ‘retweeting’. We heard a number of reports including one from REALTOR.com discussing accurate data and their recent purchase of ListHub. This is a point that agents and consumers will be seeing and hearing more about, since the data is in so many places, but who is checking to see if it’s been updated in a timely fashion to make sure the price is correct or solds have been pulled? RPR gave their presentation discussing their live data for the last 6 weeks. I think that they are starting to get some traction in our marketplace. I did speak with their officers about timely data for the ARMLS system. They are certainly aware of the issues and have committed to fix them ‘in the near future’. Stay tuned.
I first learned about this relationship at the REALTOR.com ”Mega-Event” they held here in Phoenix last month. I guess this is when the curiosity spiked – what is Internet Broadcasting (IB)? Sounds more like a term than a company, turns out it’s both (thanks google). I’m not here to talk all about all the things IB is into though, just the things that effect your listings.
As of 4/7/08 at 12:24pm IB had partnered with 95 local news websites that show all the listings from REALTOR.com. NINETY-FIVE!!
That means when someone in Madison, WI goes to their local news site to search listings – all the listings from REALTOR.com show up. No wonder REALTOR.com is the number one site in the country for home searches, they have put themselves pratically everywhere. AND, IB is only one of their partnered sites, I haven’t looked into the others.
To think I was jealous of other real estate companies that “sold” the fact their listings went to over a hundred websites. I am happy to report, here at John Hall & Associates – ours do too!
I gotta start off by saying Max Pigman (VP of REALTOR.com) and Dave Beson (National speaker and author of LetterWriter) are excellent presenters. Max did a great job of presenting the REALTOR.com enhanced stuff and Dave Beson is hilarious with his different gestures and voices.
The presentation was held at the Westin Hotel where I got to sit next to a few John Hall agents and saw others around the room. The total number of attendees was 312.
Just in case you’re interested, here are some of the slides (Update: Slides Removed) from Max’s presentation. There are some good numbers in there about internet consumers.
Here are some of the websites they mentioned…
Digital Photography-
• Wondering about the best real estate camera?
• Last but not least – the NAR field guide to digital photography
Then there were a few cool tech sites…
• Is Microsoft going to turn your desk or coffee table into a touch-screen computer? Yes please!
• Shopping for a tech-tool? Check out cnet.com.
And then the just for fun site…
• (Update: Site Removed) Are you a right-brain or left-brain thinker? – watch out for all the sponsors!