The Arizona Association of REALTORS® is working with the SMMI to bring this class to Arizona. Also see their calendar for free upcoming facebook classes.

Social Media is Simple to Engage In … But It’s Easy to End Up As a Car Wreck

Consumers can now engage with real estate professionals on the terms of the consumer and with the consumer’s approval and permission; leading to a better understanding of consumer wants and needs through effective engagement and listening.

The two-day Certified Social Media Marketer (CSM) designation course teaches you to:

• Understand the difference between interruptive and consumer permission-based marketing and how Social Media allows the consumer to avoid receiving advertising and marketing messages they wish to avoid.
• Comply with the National Association of REALTORS®’ Code of Ethics Articles 12 & 15, understanding how changes to those articles affect responsible interaction on Social media platforms.
• Avoid misrepresentation, plagiarism and reputation issues through proper risk management techniques and safety awareness.
• Implement Social Media tools (Twitter, Facebook, Blogging, LinkedIn, et al.) as part of an overall strategy.
• Develop business strategies for social networks, social bookmarking, blogging, micro‐blogging, lifestreaming, file sharing, and related tools.
• Understand etiquette, branding and the effective steps to connecting with consumers in a manner that contributes value to the consumer’s community online.
• Implement systems to protect client data and privacy.

Date: March 29 & 30
Location: Phoenix Association of REALTORS®
Cost: $249* course fee includes one year Institute membership ($99 value)
*($50 discount off regular registration fee of $299)
C/E: 14 general credit (AAR school)

What past students say: Testimonials

You’ll leave the course with a written plan with actual strategies to close REAL business using social media.

And, you’ll learn how to manage your risk when using social media – go to budurl.com/SMMIAZ to sign up!